ECO Glossary

Use this ECO glossary to become familiar with ECO terminology and features.

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Account Details

Provides a detailed feature summary of enabled features and feature limits.

Access Account Details from the ECO Settings icon in the Main Tool Bar.

Activation

Activation simplifies event organization and identity mapping within your application to efficiently set up mapping rules, such as mapping login activities across multiple application platforms to a single login event. Based on these mappings, build experience-centric metrics to efficiently explore and manage app user experiences for enhanced experience insights and flow analysis. Also, manage/block events and network requests in the Activation Management tab.

Launch Activation from the main ECO menu.

Aggregation Metrics

Launch Activation from the main ECO menu.

AI Alerts

AI Alerts combine user actions with app and system responses to give your technology, business, and operations teams AI-powered insights into issues impacting user experience and engagement. Based on the configured AI alert metrics, the AI alerting system continuously checks for anomalies and computes a baseline along with a range of variation across dimensional root-cause groups, resulting in near-instantaneous notification of anomalous events and insights, pointing out issues and likely root causes.

Launch AI Alerts from the main ECO menu and application tab.

AI Cohorts

AI Alert processing scans dimension groups or alert cohorts to narrow alert impacts for quick actionability. Customize alert cohorts for single dimensions or groups of up to 4 dimensions.

Launch AI Cohorts from the main ECO menu and application tab.

Analysis Tab

In Trends, one of the main tabs for displaying metric time series and distributions along with dimension tables for targeted drill-down analysis. This tab also contains options for users and network requests analysis.

Trends also provides a main Summary tab high-level performance analysis.

Launch Trends from the ECO menu.

Annotations

Customized notes and visual indicators added to metric time series and distribution widgets to highlight key data points and share collaborative descriptions with other users.

Lanuch Annotations from the Action menu in the Trends Tool Bar.

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Compare

Extend Trend analysis with advanced comparative analysis. With a single click quickly display the top 10 dimension comparisons for performance juxtaposition highlights. Add comparative percentage values in the dimension tables to directly identify which dimension values contributed most to a spike or drop. With advanced compare, build custom comparisons across complex dimension combinations for expanded cross-dimensional impact correlation.

Perform quick comparisons with the Compare Top Filters icon in the Trends dimension tables. Build advanced comparisons using the Advanced Compare icon in the Trends Tool Bar.

Conversion Metrics

A type of ECO Custom metric associated with initial and follow up events that measures the count or conversion rates of events from one stage to another, such as the count of sessions with successful login after opening the login screen.

Custom Dashboards

Configured dashboards that enable the combination of widgets and display options to highlight the insights in summary, table, and distribution formats across ECO and Video data. Filter settings allow targeting specific types of app sessions, such as page views on Windows 8 apps viewed in San Jose, California United States during the last 30 days.

Create Custom dashboards from the ECO menu.

Custom Metrics

Custom metrics are associated with initial and follow up events. ECO enables three types of custom metrics--Duration Metrics that measure the time interval between two events, Conversion Metrics that measure the count or conversion rates of events from one stage to another, and Event Aggregation Metrics that measure the number of events or calculate the value of event attributes.

Create custom metrics using Metric Builder from the ECO Activation menu.

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Date Comparison

A Trends option for displaying comparative percentages next to metric time series values for quick analysis of changes between past and current periods.

Access Date Comparison in the Trends Options menu.

Dimensions

Categories of metadata used for analysis of metrics and performance data across dimensional entities, such as Linux, Android, macOS entities in the Device Operating System dimension and views/menu.html, views/checkout.html entities in the Network Request URL Path dimension. Clicking dimension entities in Trends enables instant filtering for cross-dimensional drill-down analysis.

Add and remove dimensions using the Dimensions button in the Trends Tool Bar. Build custom dimensions using Metric Builder in the ECO Activation menu.

Drill-downs

A key feature of Trends and other instances of dimension tablesin which data filter in metric time series and distributions is combined with cross-dimensional selection to narrow the scope and impact of experience issues.

Perform drill-downs in Trends dimension tables.

Duration Metrics

A type of ECO Custom metric associated with initial and follow up events that measures the time interval between two events, such as the duration between the login screen event and the login success event.

Create duration metrics using Metric Builder from the ECO Activation menu.

Email Subscriptions

Enables configuration and update of AI alert email notifications by metric and severity level. Setting these notification levels can filter AI alert notifications based on only the most urgent metrics and severities.

Access Email Subscriptions from the ECO Settings icon in the Main Tool Bar.

Event Management, Blocking/Unblocking

Manage event ingestion to optimize your data model and customize the events available for metrics. This optimization includes managing event ingestion, reviewing mapped and blocked events, and deploying/undeploying specific events to support your app performance monitoring.

Access event management from the ECO Activation menu.

Event Mapping

After event ingest, use Semantic Mapper to assign raw events to clearly identifiable events associated with application behaviors, block unnecessary events from the sensor, create custom dimensions with values extracted from events, and semanticize page/screen titles. For example, map raw events to tag key/values, such as the screen_view raw event with tag key screen_name and tag value login_page, to build meaningful specific events for mobile app activity metrics, and create custom dimensions to track user types or device categories.

Use mapped events to build custom metrics and flows.

Access event mapping from the ECO Activation menu.

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Filters

Focus the displayed data to spotlight critical performance areas, such as geo locations, app player versions, and low-performing assets. Use instant-filters for quick cross-dimensional analysis, secondary filters to overlay an additional filter layer on top of the main filter-derived data, and advanced Filter Builder for complex selections.

Launch filters from the Trends Filter icon in the Tool Bar, or inline from the Trends Filter Bar. Access Filter Management from the ECO Settings icon in the Main Tool Bar.

Flows

ECO user activities delimited by based start and complete events, along with time constraints, that encompass critical user actions within an application. Example flows critical to E-commerce applications include login start to login completion, checkout start to payment completion, and item search to item add to cart.

ECO auto-generates flow metrics for flow start, flow completion, flow success, average flow duration, flow errors.

Launch Flows from the ECO Activation menu.

Funnels

With Funnel charts, display visual tracking of app event conversion rates based on key event progress across selected dimensions, such as the rate of users starting login process to successful completing login, helping provide insights into event conversion rates and potential issue identification.

Launch Funnels from the ECO menu bar.

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Granularity

In data displays, ECO supports a wide-range of data display options, typically:

• 1 hour intervals with default 1 min granularity up to 24 hours within the last 30 days.

• Last 24 Hours interval with default 1 min granularity for the last 24 hours.

• Last Week interval with default 1 hour granularity for the last week.

• Last Month interval with default 1 hour granularity for the last month.

• Last 90 Days-1 Year with default 1 day granularity for up to any period greater than 30 days and within the last 13 months.

Access Time settings in the Time Picker.

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Layout Options

Flexible display options in Trends with different positioning options for metric widgets and dimension tables, allowing customized data display to align data with your analytic preferences.

Layout options include:

• Metric widgets on top, dimension tables below (default layout)

• Metric widgets on left, dimension tables right

• Various metric widget and dimension table sizes, to expand and contract the displayed metric time series and dimension table values

Access the Layout Options from the Layout Menu in the Trends Menu Bar.

LiveLens

An in-app ECO tool for efficiently exploring up to 5 mins of application events based on application actions to monitor the event flows (initial and follow up events) for efficient and accurate metric creation. For example, setting up LiveLens and performing an app login displays the raw events that occur during web application login, such as authentication API calls, login button clicks, or success tokens. Using Semantic Mapper, these raw events can then be mapped to create metrics for monitoring login duration.

Launch LiveLens from the ECO Activation page and when building metrics.

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Metric Builder

The ECO tool for building metrics as either flow metrics associated with specific start and success events within user journeys or custom metrics based on specified initial/follow-up events. Based on mapped events, Metric Builder enables metric building to analyze data for complex user actions and app performance scenarios, such as analyzing the amount of time spent between viewer login and the start of video playtime and the success rate of cart uploads to completed purchase.

Examine the metrics in Preview mode to confirm metric measurements before deploying the metric with the latest production data.

Launch Metric Builder from the ECO Activation page.

Metrics, ECO

ECO metrics provide a robust set of metrics to enable application performance monitoring and user behavior analysis across your web and native applications. Metric values appear as time series and distributions in metric widgets, and alongside dimensional values in the dimension drill-down tables.

Types of ECO metrics include:

Out-of-box metrics: automatically populated to measure common app performance and experience impacts, such as app crashes, page/screen loads, and network request failures.
Metrics associated with user flows: helps in the identification of crucial moments in user journeys to optimize applications and improve the user experience based on selected start and completion event along with a completion time constraint. For example, consider the metrics corresponding to the flow from searching for a video to successfully playing it.
Custom metrics associated with initial and follow up events: ECO enables three types of metrics.
- Duration Metric: Measures the time interval between two events, such as the duration between the login screen event and the login success event.
- Conversion Metric: Measures the count or conversion rates of events from one stage to another, such as the count of sessions with successful login after opening the login screen.
- Event Aggregation Metric: Measures the number of events, or calculates the value of event attributes, such as the average duration of network requests.

Secondary metrics: Display as companion metrics to selected primary metrics, such as number of complete events (Complete#) along with Avg Duration.

Display metrics in Trends time series widgets and dimension table using the Metrics button in the Trends Menu Bar.

MyProfile

Configure personal information, notification and subscription perferences, and annotation visibility, along with viewing your device and application access.

Access My Profile from the ECO Settings icon in the Main Tool Bar.

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Network Requests, Impacted

A tab within Trends Analysis that lists the network requests impacted by the selected performance data. Slicing spikes in metric widget time series, or target distribution values narrows the network request list to those impacted by the performance issue. Clicking request data, such as host, path, or query, filters the displayed metric time series and other data for further analysis.

Access the Network Requests tab in Trends from the ECO Menu and ECO Menu Bar.

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Paths

With Path charts, understand the sequence of app events and the composition of event flows, helping gain insights for metric creation and potential issue identification.

Launch Paths from the ECO menu bar.

Presets

Pre-defined dashboards with targeted metrics and dimensions to facilitate getting started with key ECO features, such as user experience analysis, service performance monitoring (shown) and root cause analysis, and event tracking.

Launch Presets from the ECO menu bar.

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Real-Time

In Trends and Real-Time displays, quickly analyze and drill down to identify real-time issues that negatively impact experience and engagement metrics, with full context for deep root cause analysis. Set performance and engagement thresholds to get customized visual threshold-crossing notifications when real-time user experience is impacted.

Launch the Real-Time dashboard from the ECO menu and ECO menu bar.

Root Cause, Auto-detect Network Request

In the Trends Network Request tab, RCA mode enables easy detection and quick analysis of network response root causes within up to 24-hour periods. The Root Cause Hypothesis table displays the network API calls with the longest durations among the sessions. This mode also displays other analysis data related to the API calls such as network request count and active devices percentages.

The RCA mode is enabled only when using one of the supported metrics as a secondary filter (slicing the metric distribution), including Avg App Startup Time, Avg Network Request Duration, Avg Screen Load Time, and Avg Page Load Time.

Access Network Requests from the Network Request tab in the Trends dimension table.

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Semantic Mapper

Prior to building events, Semantic Mapper enables raw event mapping--turning raw events into mapped events based on selected tag keys and tag values or using quick mappings based on event category and name. Semantic Mapper also enable blocking unneeded events and creating new custom dimensions.

Access Semantic Mapper using Metric Builder from the ECO Activation menu.

Sensor, GitHub Links

Lightweight integration of Conviva ECO sensor enables automatic, semantic-less data collection. ECO sensor module consists of several basic scripts accessible from the Conviva GitHub Repositories with basic README instructions and the related script files for each the supported ECO application platforms.

• Android

• iOS

• Browser (npm install)

• REACT-Native (npm install)

• Browser (script tag install)

• C SDK (Contact Conviva)

• Rust (Contact Conviva)

• Roku (Contact Conviva)

Reach out to your technical dev team to coordinate the integration of the Conviva sensor. Most integrations complete within several developer hours using the README page instructions in the repositories.

Download Conviva ECO scripts in Conviva GitHub Repositories.

Summary Tab

In Trends, one of the main tabs for displaying high-level metric time series and distributions along with dimension tables for targeted drill-down analysis. This tab also contains options for users and network requests analysis.

Trends also provides a main Analysis tab focused performance analysis.

Access the Summary tab in Trends from the ECO menu and ECO Menu Bar.

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Trends

Trends provides metric widgets and dimension tables to quickly analyze real-time and historical experiences of your entire customer base across every dimension, metric, and user session; all in a few clicks. No queries required, no massive compute costs across data warehouses. Also, analyze metric widget time series for visual performance patterns across metrics and time intervals leading to enhanced anomaly detection and actionable insights.

Access Trends from the ECO menu and ECO Menu Bar.

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Usage Dashboard

Confirm your account usage with a snapshot of key metrics that are used for billing your Conviva account, such as viewer hours, concurrent plays, plays, and ended plays. Work with your Conviva Customer representative to add or remove metrics as needed to align the page with your Conviva contract.

Access Usage dashboard from the ECO Settings icon in the Main Tool Bar.

User Management

As an Admin, invite new users, manage existing users, and update defined user roles.

Access User Management from the ECO Settings icon in the Main Tool Bar.

User Timeline and Index

Users page displays detailed user timeline data for event and timeline analysis, along with an index of user events.

Access Users from the ECO menu and ECO Menu Bar.

Users, Impacted

A tab within Trends Analysis that lists the users impacted by the selected performance data. Slicing spikes in metric widget time series, or target distribution values narrows the user list to those impacted by the performance issue. Clicking a client or user ID opens a new tab with detailed user timeline data for event and timeline analysis. The User Experience Preset also provides select data for user activity and impact analysis.

Access the Impacted User tab in Trends from the ECO Menu and ECO Menu Bar.

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Webhooks

A standard event-driven communication tool for sending HTTP data between applications based on source event triggers. Webhooks boost AI alert response times by routing Conviva AI alerts to other alert notification application workflows, such as PagerDuty, to accelerate issue alert collaboration and time to resolution.

Access Webhooks from the ECO Settings icon in the Main Tool Bar.

Glossary Glossary Terms ECO