Activation enables you to map new events and build metrics to efficiently transform your application events into actionable data insights and cross-dimensional performance analysis.

• Semantic Mapper: Enables raw event mapping and customization so user actions and activities are easy to analyze. Activation simplifies event organization and identity mapping to help you explore and manage the ingested application events for enhanced insights, such as mapping login activities across multiple application platforms to a single login event.

  After setting up mapping rules, the data pipeline supports continuous mapping, automatically mapping newly added raw events based on the configured the mapping rules.

  For more details, see Semantic Mapper.

• Metric Builder: Helps you build customized metrics for time interval metric and conversion metric measurements, such as analyzing the time to complete the login process and login success/failure rates.

  For more details, see Metric Builder.

  Note: Use the Activation Home page to quickly access the main activation functions, such as mapping events, building metrics, and creating dimensions, and quickly navigate across the related links. Manage user access to activation in user management.