Metric Builder enables you to build flows and custom metrics associated with specified initial/follow-up events to analyze data for complex user actions and app performance scenarios, such as analyzing the amount of time spent between viewer login and the start of video playtime and the success rate of cart uploads to completed purchase.
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Flows: captures expected positive user outcomes for specific tasks within an application, such as login, search, or payment. The flow quantifies the success rate, duration and number of attempts of the User Flow. User Flows serve as product KPIs and, in some cases, as north star business KPIs. The uniqueness of User Flows in ECO lies in their ability to link business outcomes with user experience and service performance, enabling product and tech teams to collaborate more effectively around shared KPIs.
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Custom Metrics: associates with specified initial/follow-up events to analyze data for complex user actions and app performance scenarios.
After creating custom metrics and selecting the metrics from the Select metrics to view page, the created metrics appear as ECO widgets with time series and dimension data to enable deeper analysis using metric filtering and dimensional drill-down. For example, the custom metric Login to Purchase shows the time duration between login and successful purchase. This metric enables deeper analysis regarding the customer purchase behavior and allows you to optimize the sales process, enhance user experience, and boost customer loyalty.
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