What's New in DPI

 

Conviva DPI

 

January 22, 2026

New:

Trends: Percentile Aggregation for Flow-Duration and Custom Metrics (Beta)

Updates:

Metric Builder: Adds an Option for Additional Dimensions in Flows and Custom Metrics Settings

Trends: Percentile Aggregation for Flow-Duration and Custom Metrics (Beta)

Feature Update:

Adds support for percentile values with a dynamic Aggregation Selector that toggles between percentiles and averages in the Trends dashboard. Percentile-based aggregation (P50, P75, P90, P95, P99) enables the Flow-Duration and Custom metrics to provide a more precise view of Flow-Duration and Custom performances.

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Use Case:

Using the P95 metric value for the average duration of the Payment Complete Flow helps identify slow client-side navigations that affected a small (5%) but meaningful subset of users. While the average duration for completing the Payment Complete Flow may appear acceptable, the P95 reveals routes, devices, or browsers where the payment completion steps took significantly longer than most other app transitions, thereby impacting perceived responsiveness. Going beyond the average value, percentile values enable teams to isolate and optimize the most impacted performance issues that degrade the user experience.

More Details: Trends.

Metric Builder: Adds an Option for Additional Dimensions in Flows and Custom Metrics Settings

Feature Update:

Adds support for additional event-based dimensions, beyond the out-of-box dimensions, for Flows and custom metrics. Specify whether the dimension value is based on the first-observed event value or the last observed event value, enabling more control of the dimensional values for richer analysis of the configured Flows and custom metrics.

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Use Case:

Enhance Checkout Flow analysis with the payment_method dimension.

Use the last observed event as the dimension value as payment_method is reported on intermediate events within the checkout flow from Checkout Start to Receipt Page Viewed, rather than only at the Flow start or complete events.

This enhanced flow-level analysis by payment method enables identification of conversion drop-offs, error patterns, and performance differences based on payment types, supporting more targeted optimization and troubleshooting of the payment processes related to the Flow.

More Details: Flows and Custom Metrics.

January 13, 2026

Updates:

Custom Dimension: Promotion of Event Tags to Global Tags

Feature Update:

Adds support for promoting event tags as a global dimension across all relevant events, enabling an existing event-level tag to function as a global tag across all relevant events. This update makes it easy to update an event tag to persist across dimensions when a tag represents global context.

Note: Global tags are commonly for user levels or environment data that apply to the current event and all future occurrences of the event until cleared by session or Flow instance.

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Use Case:

When adding a custom dimension, promote the AccountStatus tag key as a global dimension to perform dimensional analysis of account-related activity, such as page views, clicks, and purchases, across different account status values, including upsell, silverPlan, and goldPlan.

This enhanced analysis by account status helps identify how user behavior, engagement, and conversion patterns vary across subscription tiers, enabling more targeted optimization and troubleshooting.

More Details: Semantic Mapper.

January 8, 2026

New:

Trends: Percentile Aggregation for Duration Metrics (Beta)

Trends: Percentile Aggregation for Duration Metrics (Beta)

Feature Update:

Adds a dynamic Aggregation Selector to toggle between percentiles and averages in the Trends dashboard, enabling percentile-based aggregation (P50, P75, P90, P95, P99) for Duration metrics to gain a more precise view of duration performances.

Click to expand the image

Use Case:

Using the P95 metric value for Soft Navigation Time helps identify slow client-side navigations that affected a small (5%) but meaningful subset of users. While average soft navigation time may appear acceptable, P95 reveals routes, devices, or browsers where in-app transitions took significantly longer than most other app transitions, impacting perceived responsiveness. Going beyond the average value, percentile values enable teams to isolate and optimize client-side rendering or script execution issues that degrade the user experience.

More Details: Trends.

 

2025 Releases

For Conviva DPI 2025 releases, see DPI 2025 Releases.

2024 Releases

For Conviva ECO 2024 releases, see ECO 2024 Releases.

2023 Releases

For Conviva ECO 2023 releases, see ECO 2023 Releases.

 

 

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