Conviva Overview

 

Conviva is the trusted source of measurement data for real-time performance analytics for streaming TV, application performance, and other custom event streams. The Conviva Operational Data Platform unifies fragmented digital signals into a single source of truth, using full-census client-side telemetry, stateful, real-time analytics, and explainable AI. By connecting consumer engagement patterns, business outcomes, and system performance, Conviva powers AI-driven, automated insights and enables intuitive exploration—helping enterprises to unlock growth opportunities, improve customer satisfaction, and achieve operational excellence at any scale. Conviva Digital Product Insights (DPI) and Conviva Video Streaming Insights (VSI) enable real-time, application and video streaming performance insights, connecting customer experience, engagement, and system behavior with the related business outcomes.

  • Conviva Digital Product Insights (DPI)

    DPI performance data with real-time, real-user experience monitoring connects app front-end experiences with backend network service performance to monitor and track Service Level Objectives (SLOs), such as engagement metrics, QoE measurements and KPI metrics, service performance metrics, and error messages. Specific data points help provide Service Level Indicators (SLIs) for critical user journey success rates and requried quality of experience levels. User timelines record user interactions for detailed activity summaries and deep understanding of how application performance and network service health impacted specific user experiences.

    Going beyond traditional product analytics, DPI connects real-time end-user experiences with digital application performance, enabling a new level of integrated application performance, network services, and critical user journey analysis. To learn more about Conviva's DPI capabilities, see Conviva DPI Overview.

  • Conviva Video Streaming Insights (VSI)

    VSI provides cohort-level insights and advanced features that empower continuous tracking and measurement of video streams, connecting video streaming customer experience, engagement, and video eco-system performance. With industry-leading streaming intelligence for QoE and audience engagement analysis, VSI delivers high-scale, real-time, on-demand insights with cross-dimensional, one-click and combinatorial instant filtering and real-time, continuous measurement of quality of experience and streaming engagement.

Conviva applies stateful processing across the tech stack and user experiences maintaining real-time observability of the events, requests, and state changes that occur during each video and application session, enabling intelligent computations across these data points within each active session.

 

Only the Conviva Operational Data Platform integrates intelligence from all of your video experiences, ads, and app initiatives, identifies cross-platform opportunities and utilizes time-state analytics across stateful metrics to generate experience-centric operational and business insights.

 

Conviva's solution consists several technology advances:

  • Universal Data Ingestion for real-time and comprehensive ingestion without data sampling from multiple sources via an extremely lightweight, thin SDK for app data and advanced video player SDKs.

  • Advanced Event Contextualization capable of converting raw app events into useful contextual sessions for analysis such as “successful purchase” or “login success.”

  • Custom Metric Builder for easy creation of metrics important for your company, such as the time it takes users to subscribe, the number of users able to log in successfully, and more.

  • Real-time Actionable Insights for quickly analyze and drill downs with an interactive UI to act on issues that negatively impact metrics and discover the full context of cross-dimensional root cause analysis.

  • AI Alerts for AI-driven for proactive notification of critical events and issues across all your dimensional root cause groups.

  • API Integrations and Data Feeds to share and exchange data with any system, anytime, through robust APIs and daily or hourly data feeds.

 

These are the main foundation of Conviva’s products and ecosystem APIs. Conviva's features provide visibility and actionable intelligence about your OTT video streams, for example discovering and analyzing the most important QoE issues and audience engagement metrics.

 

Productization Cycle

Conviva applications empower customers to engage throughout an comprehensive productization cycle that covers defining initial business objectives through measurements, benchmarking, optimization, and validation.

This illustration provides an example outline of the most commonly used methodology for getting started with Conviva Video.

 

For more details about Conviva Sensor integrations, see Getting Started with Sensor Integration.

For more details about Conviva applications, see Conviva apps for: