Optimizing Operational Performance (Product Lead)

 

With Video, product leads and others optimizing operational performance can easily monitor overall operational performance metrics, content audience levels, and ad experience through customized executive-level displays and scheduled email reports. Also, compare asset and other dimension-based performance to gain product performance and audience insights.

Performance Features Description

Analyze Performance

Access Pulse: Overview

Discover overall performance insights:

  • Highlight your streaming activity and performance for quick view streaming activity levels

  • Compare your streaming performance with the Conviva Streaming Performance Index

  • Analyze opportunities for improvement with dimensional analysis

  • Comparative analysis includes analyzing performance across sessions with and without ads and your performance versus benchmarks of Conviva cohorts

    For more information on SPIs, Improvement opportunities , and audience metrics, see Experience Overview.

Analyze Benchmarks

Access Pulse: Overview

  • Utilize Industry Benchmarks for essential functions such as Market Research and Customer Insights, Performance Tracking and others.

  • Conviva reports Benchmark values as the 95th percentile of the performance within the selected cohort indicating the performance which exceeds 95% of the other cohort values.

    For example, if there are 100 values in a cohort, Conviva ranks the values across the distribution and then selects the 95th top value as the 95th percentile. If there are 60 values in a cohort, Conviva selects the 57th top-ranked value as the 95th percentile. It's common that different publishers within the cohort excel at different performance levels.

    For information on the basic/advance benchmarks, and benchmark calculations, see Experience Overview.

View Presets

Access Pulse: Trends

  • Use pre-defined feature options as quick starting points to provide access to commonly used metrics and metadata use cases.

  • Users can customize these pre-defined selections and save them as public or private dashboards.

    For more use case information, see Presets.

 

Configure Custom Dimensions

Access Pulse: Custom Dimensions

Enhance AI Alerts to focus on specific dimension groups:

  • Display the list of scanned dimension values and dimension combinations analyzed by the AI alert system.

  • Add new dimensions and dimension value combinations.

  • Configure custom dimensions as single dimensions or in groups of two or three dimensions to focus AI alerting on specific performance areas, such as an underperforming channel or CDN edge server / OS family combination.

    For more information on custom dimensions, see Custom Dimension.

 

Create Custom Dashboard

Access Pulse: Custom Dashboard

Create personalized dashboards and data insights by combining widgets and display options to emphasize key insights.

  • Customize widgets to showcase metrics and dimensions in summary, table, or distribution formats.

  • Edit, delete and share the created dashboard, while shared dashboard recipients can view or clone them.

    For more information on creating custom dashboards, see Custom Dashboard.

 

Product Leads Presets Overview Product Leads Presets Benchmarks