Nexa Introduction

 

Nexa is Conviva's unified AI analysis assistant within the Pulse platform. It consolidates Video Stream Intelligence (VSI) and Digital Product Intelligence (DPI/App) analytics into a single conversational experience, eliminating the need for separate Nexa instances across products.

Nexa accepts natural language prompts to perform multi-level, nested queries across video, ads, and app data. It manages multiple dimensions simultaneously, generates dashboards instantly, and delivers summaries of results alongside suggested next steps — all within one continuous analytical session.

By bringing VSI and DPI analytics together, Nexa enables cross-domain investigation and correlation without requiring context switching between products or manual stitching of results. Key trends across quality of experience (QoE), audience, and engagement are automatically identified and surfaced, providing a comprehensive view of both video streaming and digital product performance in a single interface.

Nexa Roles

Use Cases

Data Analyst Guide for Customer Experience / Product Insights

Use as a co-pilot for natural prompt discovery of user experience impacts and evaluating areas for UI, navigation, and feature improvements.

  • Gain a complete, real-time view of engagement, experience, and performance

  • Compute experience metrics for critical user flows

  • Seamlessly blend real-time and historical analytics

  • Discover how feature changes impact customers

Example: What are the active SPI improvement opportunities?

Assistant for System Admin Tasks

Gain an assistant for admin tasks to confirm user and Pulse setting, such as which notification as receiving AI alert notifications.

Example: Which users are currently configured as Precision Admins?

Co-pilot for Data Analysts Insights

Empower customized, cross-feature report generations, combining time series and dimensional analysis across cross-features for targeted pattern, user experience, and service performance analysis.

  • Easily create custom metrics and dimensions to analyze the most critical performance areas

  • Monitor detailed metrics and related dimensions to determine the health of the app ecosystem

Example: What content keeps users engaged?

Digital Partner for fixing App and Customer Issues

Access a digital partner for fixing App and customer issues, before users are impacted.

  • Perform issue resolutions and continuous improvements

  • Monitor overall operational performance metrics

  • Drill down to discover impacts and analyzing impacted session timelines and viewer experiences.

  • Access historical and real-time data with customized granularity.

  • Easily monitor overall app performance along with specific details for each user.

  • View detailed user and event timelines to pinpoint experience impacts

Example: When users report playback errors, investigate whether the issue is isolated to specific device types, correlated with a recent software release, or related to CDN performance and delivery.

Assistant for Marketing Campaigns Data

Use as a partner to improve campaign effectiveness and market data analysis.

  • Gain a complete, real-time engagement, across campaigns.

  • Access pre-computed patterns and AI-driven insights on how users move through an application.

Agent Performance Enhancer

Discover agent performance and optimization insights

  • Continuous evaluation and optimization of agent conversation performance and outcomes turning every agentic conversation

  • Connect user prompts/patterns, conversational sentiment, response patterns and user follow-on actions

Nexa Getting Started

Capabilities

The following capabilities define the scope of analysis and interaction that Nexa provides within the Pulse platform.

  • Unified Cross-Product Analysis
    Nexa consolidates VSI and DPI/App analytics into a single conversational interface, enabling simultaneous investigations across video and application data. The platform directly correlates insights across these domains, which allows users to identify shared root causes without switching between products or manually aggregating results.

  • Natural Language Querying

    Nexa converts plain English prompts into structured, multi-level, nested queries using a large language model (LLM). Investigations can begin at a broad business level and progressively narrow to specific dimensions, metrics, or viewer-level detail. Complex analytical requests across multiple dimensions are processed and executed within a single conversational session.

  • Automated Artifact Generation

    Nexa produces structured, shareable outputs that extend beyond standard conversational responses. AI-generated reports include detailed narratives, metric values, performance deltas, top-dimension drivers, and confidence caveats. Additionally, Nexa builds interactive dashboards equipped with adjustable time pickers and data filters. The platform allows full sessions to be shared as links, and schedules recurring reports for automated email delivery at daily, weekly, or custom intervals.

  • Operationalized and Repeatable Analysis

    Nexa moves analysis from one-time to repeatable. Effective prompt patterns are saved as reusable templates and can be re-run across time periods or customer contexts. Scheduled execution provides the option to automatically deliver KPI digests, alert watches, and executive readouts. Full session history is retained, allowing any prior investigation to be resumed or reused as a starting point.

  • Viewer-Level Intelligence

    Nexa drills down to individual viewer sessions, surfacing session timelines, device and network conditions, and the exact failure chain across video and app products. Also, Nexa delivers structured summaries of analytical results and recommends subsequent investigative steps, supporting informed decision-making and reducing the time required to move from data to action. This capability is particularly applicable to customer support and incident review use cases.

  • Anomaly Detection and Root-Cause Analysis

    Nexa continuously identifies data irregularities and surfaces key trends across quality of experience (QoE), audience, and engagement. Detected anomalies are highlighted with contextual summaries to accelerate root-cause analysis and resolution across both video and digital product data.

  • Multilingual Support

    Nexa accepts prompts in any language and delivers responses in the same language, enabling consistent analytical access across globally distributed teams.

Nexa Concepts and Context

Analysis Templates

Nexa allows saving session conversations as reusable analysis templates for future reference. This capability standardizes workflows, improves efficiency, and promotes consistent analysis practices across teams.

Nexa supports three categories of analysis templates, hosted on Nexa homepage:

  • Recommended: Consist of templates curated and recommeded by Conviva. These templates represent best-practice analyses and provide a starting point to the users.

  • Private: Include templates created and stored for individual reference. These templates enable quick access to frequently used analysis patterns without affecting team-wide visibility.

  • Team: Comprise templates explicitly marked as Team. These templates are shared with the team, enabling consistent analysis approaches and knowledge reuse across collaborators.

Together, these template types provide flexible options for individual productivity, team collaboration, and administrator-recommended best practices within Nexa.

Reports

Reports provide a visual representation of the provided analysis.

  1. Click the Artifacts icon to see the report page.

  2. Click the Generate Report icon or type Generate Report to see the visual representation of the generated analysis.

  3. Click the Download icon to the download the report as an Image.

Schedules

The Manage Schedules feature automates the execution of saved analysis queries at predefined times and frequencies. It runs queries at the configured schedule and generates the corresponding reports without manual intervention.

The interface displays key schedule details, including query name, frequency, run time, weekday, creator, subscribers, and last updated information. Scheduled reports are delivered automatically to designated subscribers, ensuring consistent and timely access to analysis results.

To create a schedule,

  1. Click the Settings button, select Schedule Analysisfrom the dropdown.

  2. From the list, click the kebab icon next to the saved analysis entry to see the Schedule Analysis screen.

  3. On the Schedule Analysis screen, select the frequency, time and subscriber details and click Save.

 

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