Create and Activate Metrics in Trends

 

The Trends dashboard provides a convenient shortcut for metric creation and activation, helping streamline the process, saving time, and enhancing work efficiency.

Creating Custom Metrics

ECO enables you to create custom metrics based on your specific performance goals, such as monitoring login time, analyzing user behaviors and app performance. Integration with Conviva app allows for automatic and semantic-less data collection of all application events, providing valuable building blocks for creating new metrics. For example, you can select events like click download trial button and trial download complete to build a time interval metric that measures trial completion time. You can create three metric types: time interval, conversion rate, and conversion count.

  1. Access the Create Custom Metrics window by clicking + Custom Metric next to the Metrics list.

  2. In the Create Custom Metrics window, fill in the metric name, select category and metric types.

  3. To define required events, select either of the options:

    • Select Event: Select the event from the drop-down list when the required event already exists.

    • Map New: Click the + icon if you need to create new events for defined metrics.

      1. Set the mapping rules:

        • If you want to add mapping rules from an existing mapped event, click Import Rules, select a suitable mapped event from the drop-down list, and click Confirm. The raw event name, attributes and corresponding value are automatically filled out. You can proceed to make any necessary updates.

        • If you want to add mapping rules without referencing mapped events, select a suitable raw event from the drop-down list and set the corresponding attributes and values.

        Note: When setting the attributes and tag values, you have several conditions and rule options available, including "contains", "not contains", "equals", and "not equals", as well as "or" and "and" rules. For example, for the raw event _user.login with the event_action tag key, the event tag values are Success and success if you want to a mapped event that indicates the success login. Use one of the options. Option A: Set the tag Value to contain uccess. Option B: Set a tag value to equal Success, click “Add OR Rule” and then set the tag value to equal success.

      2. Input the new event name and specify the category.

      3. After completing the setting of initial event, click Save & Apply. Repeat the same steps to configure the follow-up event, and click Map.

  4. Define metric calculation.

  5. Click Create, and then you can check the created metrics in the User Defined Metrics list.

Activating Metrics

After activating the available metrics of User Login and Subscription, these metrics are visible in the Select metrics to view window. You can select desired metrics to check the details for further analysis on the ECO page.

  1. Access the Activate Metrics window by clicking the edit icon.

  2. In the opened window, check the metrics and mapped events. Metrics displayed in a lighter color indicate their unavailability, suggesting the addition of specific events to enable these metrics.

  3. (Optional) In the Required Events list, edit the current mapped event or add a new mapped event based on your requirements. For detailed steps, check Map New.

  4. Activate all available metrics by clicking activate.

activate metric activate metrics